With the rapid development of digital marketing in recent years, businesses have turned to various strategies to establish a presence on different platforms and reach potential customers. One of these strategies is to sell products on a visual platform such as Instagram. It should not be forgotten that product sales have significant potential on this platform. Thanks to its visual-oriented structure, products can attract the attention of the target audience by presenting them in an aesthetic way. In addition, thanks to Instagram’s shopping features, users can easily access products and make purchases quickly with direct product tagging and store integration. For these reasons, businesses have the opportunity to reach a wide audience and diversify their digital marketing strategies by selling products on Instagram.
Why Sell Products on Instagram?
Selling your products on Instagram can boost your sales and increase your brand visibility.
Most Popular App: Instagram is one of the most popular social media apps in the world, so you can be discovered by many more users.
Huge User Base: Users worldwide spend an average of 145 minutes a day on social media. With over a billion users worldwide, that’s a lot of customers.
An engaging social media platform: Instagram has a very user-friendly platform for selling products. It also gives content creators the chance to interact directly with their followers and build relationships. To start promoting your products, all you need to do is post photos and videos.
How to Sell Products on Instagram?
Now we will tell you how to sell products on Instagram. Let’s start if you are ready.
1-Find Your Target Audience and Build Your Followers
Every sensible business strategy starts with finding the right niche and acting on that niche. Understanding your niche market on Instagram puts you in the mind of your target consumer and helps you identify their wants and needs and how your product or service will appeal to them.
Here are a few ways to discover your niche:
- Learn about the passions, interests and behaviors of your ideal customer
- Think about their problems and needs and how your product/service solves them
- Conduct a competitive analysis of similar businesses in your niche
- Read forums, social media comments and posts to learn more about your ideal customer’s pain points and issues
Think of ways to post high-quality photos, create valuable content, write better headlines, or simply engage with your followers. Next, you’ll want to build your social media strategy to build a following of your ideal customers.
2-Have an Instagram Business Profile
Now that you know your niche and have a good following, it’s time to switch your account to an Instagram business profile. Getting an Instagram business profile is free and allows you to manage your brand presence and online store. You will also have access to analytics, sponsored posts, ads, scheduled posts, quick replies, branded content, links to Instagram stories, and more. Instagram Business accounts are the preferred option for brands or companies selling products or services.
This way you can activate your business in one step.
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3-Set up an Instagram Shop
Follow the steps below to set up your shop:
- Select Settings and tap Creator, from there click Set up Instagram Shopping
- Connect your catalog or use a partner
- Enter your website (Instagram will need to verify)
- Set your payment option
- Select sales channels
- Add products to at least one catalog
- Confirm your store to make sure it looks good
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4-Create Shoppable Posts
Shoppable posts are regular broadcast posts, brands or stories that contain product tags. These tags show users the price, product name and allow them to add the product to their cart or go to your website to buy it.
Users can tap on tags to view more about your product or service. Likewise, you can use this for stories and direct them to the product faster.
5-Create Regular Posts
Keep creating regular posts to be more visible or to attract and retain more of your existing customers. Try to aim for 80% regular posts and 20% shoppable posts. It’s important to remember that with every post, you should be trying to create value, not just post for the sake of posting. Create content that is both engaging and creative.
6-Try to get Discovered on Instagram
It’s every content creator’s dream to be discovered on the Explore page. Because this is the key to increasing your organic reach. Instagram algorithm is an important line here. It delivers targeted content to users based on their interests, search history, and user behavior data. It is intuitive and knows exactly what to show users. Giving them the right content at the right time.
Here are some tips you can apply to get discovered.
- Know your audience and what type of content performs best
- Share engaging content that creates value for users
- Try different formats like posts or stories
- Build an active community of followers who will engage with your posts and help boost them in the algorithm
- Post when your followers are most active online
- Use medium-low volume relevant tags to get started
- Publish content that resonates by digging deep into your analytics
- Consider using ads in the Explore feed
- Avoid scheming tactics like buying followers or creating Instagram capsules
7-Try Live Shopping
Instagram live shopping is a live, interactive shopping experience available to approved US-based Instagram stores. Live shopping allows you to sell products directly on your Instagram live stream. You can interact with viewers instantly, engage with potential customers in real time, and save your videos for later use. Basically, you can go live on Instagram at any time and promote your products while people are watching. Going live is also another opportunity to grab people’s attention and tell a story. It’s a great way for customers to discover new products.
8-Use Live Checkout
Instagram recently introduced a new feature for store owners called ‘Instagram checkout’. Currently, only store owners in the US have this feature, but Instagram plans to expand to more countries later.
Instagram checkout allows your customers to buy their favorite products without having to leave the app. It’s a safe and secure way to sell products directly from the app.
Now let’s talk about the products you can sell on Instagram.
- Phone Accessories
- Makeup and Makeup accessories
- Sunglasses
- Candles
- Jewelry
- Sport Accessories
- Home Decoration
- Pet accessories
- Bags and backpacks
- Pareos, swimwear and designer beach bags
You can sell these products on Instagram by adding your own creativity. If you combine your own designs and creativity with these products, you can attract more customers.
We hope that our article has been useful for you. Don’t forget to stay tuned for more!
