Storytelling, What is Storytelling and How to Do It? Examples and Extensive Guide

Today, it is not enough just to develop a good product or service! Now we need to tell the organization we have developed very well and reflect what we want to do, our real story to the other side. In this content, we will try to explain and inspire the concept of storytelling from start to finish so that startups can express themselves much better.

What is Storytelling?

Storytelling is the process of conveying emotions and ideas in the most accurate way by using stories and storytelling ideas.

Basically, it is the art of presenting a concept, a product or an idea in the form of a story that people can more easily understand and remember. This can help listeners or viewers make an emotional connection, immerse themselves in the story and remember events more effectively.

Storytelling has become a powerful tool used by brands to promote their products or services, share insights, promote an idea or influence a community. People often connect better through stories and this has been adopted as an effective strategy in business, marketing and communication.

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How to Storytelling, Successful Storytelling

Whatever we tell, we need to be clear, simple and get our message across clearly. To do this, we need to strip the story of as many unnecessary details as possible and bring it closer to the essence. The best storytellers are the ones who clearly convey the message of the story and present it in an exciting way. When creating your own story, you should know why you are telling this story and make sure that you have a good start, appropriate discourse for the target audience, emotional connection and clarity of the message.

• Define Purpose: Determine the purpose of the story. What is the message, emotion or idea you want to convey? What outcome or reaction is the story aiming for?
• Understand Your Audience: Understand the audience or readers of your story. What are their interests, experiences and emotional attachments?
• An Engaging Start: Start your story in an engaging way. An attention-grabbing opening grabs listeners’ attention and draws them into the story.
• Developing Characters: Develop the characters in your story in a realistic and emotionally relatable way. Provide information about the characters’ feelings, goals and challenges.
• Time and Place Details: Draw readers or listeners into the events by giving details about the time and place your story takes place. Bringing the setting to life increases the believability of the story.
• Building Tension and a Rising Story Structure: Build tension in your story. Build some kind of tension throughout the story by adding challenges, conflicts or obstacles that characters face. This keeps the story engaging and exciting.
• Emphasizing the Main Message: Emphasize the main message at the end of your story. Make the idea or message you want to convey clear.
• Create an Emotional Connection: Try to create an emotional connection with the audience. Include elements that will create empathy so that the story can touch their emotions.
• Simplicity and Clarity: Tell your story in simple and understandable language. Avoid complexity and try to express it clearly.
• Feedback and Improvement: Test your storytelling and get feedback. You can improve your story by evaluating your audience’s reactions.

Must-Have Storytelling Fiction

• Characters The main players of the story, people or characters. Viewers or listeners often relate to the characters.
• Plot: The development of the story, beginning, middle and end. This forms the basic structure of the story and draws the audience/reader into the events.
• Main Message: The story usually carries a specific message, idea or teaching. This emphasizes the purpose of the story and the point being made.

Storytelling-Storytelling Examples

In order to better understand the concept of storytelling and to get inspired, it is necessary to study a lot of examples. In this section, we will provide you with examples to better understand the whole concept of storytelling. You can take action by thinking about how you can apply each of them in your own startup.

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LEGO – “The LEGO Movie”

Nike – “Just Do It” Campaign

Red Bull – “Stratos” Campaign

Red Bull’s “Stratos” project strengthened the brand image by highlighting extraordinary experiences and achievements, such as Felix Baumgartner’s fall from space. This project conveyed a story of courage and pushing the limits.

Google – “Reunion” Ad

IKEA – “The Wonderful Everyday” Campaign

GoPro – User Stories

GoPro uses videos shared by its users to tell stories that highlight real-life experiences and adventures. This effectively showcases the brand’s product, as well as emotional and inspirational content based on users’ experiences.

Unilever – “Project Sunlight” Campaign

NASA – “Apollo 11” Mission

Patagonia – “Don’t Buy This Jacket” Campaign

John Lewis – Christmas Ads

Warby Parker – “Buy a Pair, Give a Pair” Model

Warby Parker adopts a storytelling approach that creates awareness by donating glasses to people in need in different parts of the world with every pair sold. This brand emphasizes social responsibility and how users can make a difference through this effort.

Chipotle – “The Scarecrow” Animation

Chipotle has released an animated commercial called “The Scarecrow”, which highlights the brand’s commitment to sustainability and natural products in the food industry. The film highlights the problems of the fast-food industry and the brand’s effort to take a different path.

Budweiser – “Puppy Love” Ad

Adidas – “Break Free” Campaign

Adidas’ “Break Free” campaign was a storytelling campaign that encouraged individuals to overcome their limits and achieve extraordinary success. The campaign emphasized the perseverance and success stories of athletes.

Dove Men+Care – “Real Strength” Ad

Greenpeace – “Save the Arctic” Campaign

Always – “Like a Girl” Campaign

P&G – “Thank You, Mom” Campaign

Audi – “Daughter” Ad

UNICEF – “Unfairy Tales” Campaign

Coca-Cola – “Happiness Machine” Videos

Stella Artois – “Buy a Lady a Drink” Campaign