Hello, in this article, we will give information about how the Instagram advertising algorithm works and how you can grow with the right management.
What is the Instagram advertising algorithm and how does it work?
The Instagram algorithm is like an equation that decides which content to show to the user and in which order. In this equation, many features such as the user’s interests, likes, accounts followed and topics are taken into consideration. The goal of the Instagram algorithm is simply to provide the best service to its customers, i.e. the best content, so that they spend more time on the app.
Of course, this algorithm also applies to sponsored content, i.e. posts, stories and reels videos that we advertise for a fee.
What does the Instagram ad algorithm look for to get your ad to the top?
- User behavior
The Instagram advertising algorithm determines the interests of posts that the user has liked, commented or interacted with in the past. Your ad is more likely to be shown to that user in accordance with the determined interests.
- Interest score
If the content of your ads is in line with the target audience you have identified, the rate of your ad being shown and interacting such as likes and follows increases.
- Interaction
Successful advertising can have a snowball effect. If your post receives high interaction such as likes and comments, especially in the first hours, it means that it is an interesting content by the Instagram advertising algorithm and wants to reach more people.
- Quality
It is important to use quality text and high resolution images in your ads. Since it causes high interaction on the user side, it is accepted as quality content by the Instagram advertising algorithm and your ads can be shown to more people.
- Budget
Instagram offers you the opportunity to create a total budget and bidding strategies before publishing your ads. In a competitive environment of similar advertisers, allocating the right budget to the right target audience at the right time allows your ads to stand out.
If you don’t know how to set up Instagram ads, this article can guide you: How to set up Facebook and Instagram Ads?
Step by step towards the goal in your Instagram ads!
There are some important things you need to follow to increase the engagement of your Instagram ads and get the performance you want.
Understand your audience, discover what interests them and what motivates them to engage. Try to create original content.
Use images and videos that grab your audience’s attention. In some cases you should use real photos and videos, in others animated graphics or inographic images will be more effective.
Track ad performance on an ongoing basis. Optimize the ad hours, the text and images you use by A/B testing. This is how you can find the most successful ad optimization.
Most importantly, make sure that your ads comply with Instagram’s ad policy. In the worst case scenario, you may be permanently blocked from advertising or the ad budget you allocated may end in frustration with very low engagement.
In conclusion, whether it is sponsored content or organic content, the sole purpose of the Instagram algorithm is to provide the user with the best quality content. Therefore, thinking like Instagram when publishing ads and giving our target audience the most interesting and highest quality content will lead us to victory.
