Finding a Brand Name-How to Choose Company Names? Successful Company Names

If you are starting a new business or thinking of a new name for your existing business, we have prepared a great content guide for you. In this content, you will be able to find the right name for your company, get inspiration and develop your dream business with great name suggestions. Let’s start if you are ready!

How Should a Company Name Be?

The name of a company should be catchy, descriptive and comprehensive, generally reflecting the identity of the brand. The right name should be chosen by taking into account factors such as the target audience, sector, services or products of the business. Here are some suggestions to consider when choosing a company name:

1. Short and Concise: The name should be as short and memorable as possible. It should be easy to pronounce and write.
2. Meaningful and Descriptive: The company name should relate to the product or service offered by the business. It can reflect the key characteristics or values of the business.
3. Uniqueness: The chosen name should be distinctive from the names of other competitors. Uniqueness can increase the memorability of the business.
4. International Relevance: If your company aims to be present in the global market, it is important that the chosen name is meaningful or pronounceable in different languages.
5. SEO Friendly: In the internet age, SEO (Search Engine Optimization) can be important for businesses with an online presence. Therefore, the chosen name should be easily found in search engines.
6. Targeting the Target Audience: Choosing a name that is compatible with the target audience of the business can attract the attention of potential customers.
7. Future Flexibility: As the business grows or expands, it is important to ensure the flexibility and universality of the name.

Examples include a meaningful but distinctive word such as “Google”, a name that is not directly associated with the industry but has established a strong brand identity such as “Apple”, or a name that reflects a broad scope such as “Amazon”.

Choosing a company name is an important step for the long-term success of the business. Therefore, it is important to think carefully when choosing a name and try to find a name that meets certain criteria.

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Company Name Finder

As Grower, we have developed a tool that easily generates name suggestions for you. With this tool, you can easily get name suggestions and create unique names for your company.

Conditions for the Company Name to be Valid

Compliance with legal requirements is important when choosing a company name because some names may be unregistrable or unusable. Here are some legal aspects to consider when choosing a company name:

1. Registrability: When choosing a company name, it is important that the name is registrable as a trademark. In other words, the name you choose must be unique and not be a previously registered trademark or company name.
2. Government Rules and Regulations: When choosing a company name, it should comply with trade naming rules set by your country’s government or relevant trade organizations. For example, the use of certain words may be prohibited or subject to certain conditions.
3. Domain Name Compatibility: If you are planning to buy a domain name for your business website, it is important to check whether the company name you have chosen is available as an available domain name.
4. Geographic Limitations: In some cases, there are names that are registered for use in geographical areas. In such cases, it is important to check whether your chosen name is subject to a specific geographical restriction.
5. Sector Compliance: In some industries, the use of certain names may be restricted. For example, a company name related to financial services may prohibit the use of certain terms.
6. Suitability for Entity Type: It should be noted that your business will be a sole proprietorship, limited liability company, joint stock company, etc. When choosing a company name, it is important to check whether it is appropriate for a particular type of entity.

When choosing a company name, seeking professional assistance from a lawyer or business consultant can provide you with more detailed information about the legal status and registrability of the name. In addition, organizations such as the chamber of commerce and the patent and trademark office can assist you with the registrability of the name your company chooses.

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Inspiration for Brand Name Generation

The sources of inspiration for company names are vast. Here are some places to find inspiration for a company name:

1. Brand Core Values and Mission: The company’s core values, mission and what the business stands for can be a key source of inspiration for choosing a name. It is important to choose a name that reflects the message or emotion the business is aiming for.
2. Industry and Business Area: Keywords, terminology or industry-specific phrases in the relevant sector can be a source of inspiration for names that fit the field in which your company operates.
3. Creativity and Imagination: Creativity and imagination are important for coming up with unique and attention-grabbing names. Creating new words, combining existing words or thinking of unusual combinations can be helpful for name selection.
4. Geography or Local Elements: The company can be associated with a specific region or a name can be inspired by the cultural elements of the region.
5. Competitors and Related Industries: The names of competitors and other companies in the industry can be a source to see which names are popular or used by similar businesses.
6. Natural Elements and Symbols: Nature, vegetation, animals or other natural elements can be a source of inspiration for names.
7. Personal Names or Surnames: The company can build a name around the names or surnames of its founders.
8. Cultural and Artistic Expressions: Art, music, literature or cultural expressions can be a source of inspiration for name choice.
9. Languages and Meanings of Words: The meanings or connotations of words in different languages can offer a different perspective when creating a name.

When choosing a company name, it is important to focus around a specific concept or theme and try to come up with a name that is in line with the brand’s identity. These inspirations can help you bring different ideas together to come up with a unique and meaningful company name.

Successful Brand Names and Stories

The names of some successful brands have interesting stories or meaningful origins.

Here are some examples:

1. Nike: The name of the Nike brand comes from “Nike”, known in Greek mythology as the goddess of victory. The founders of the company chose this name to represent a spirit of victory in athletics. One of their slogans, “Just Do It”, is also very recognizable.
2. LEGO: The name LEGO comes from the Danish word “leg godt”, which means “play well”. LEGO has a wide range of products, from playdough to building blocks, and the name emphasizes the fun and creative way children play.
3. Starbucks: The name Starbucks was inspired by a character in Herman Melville’s novel “Moby Dick”. The founders of the company chose this name because they wanted to create a coffee shop with a nautical theme and a warm atmosphere.
4. Amazon: Amazon was named after the Amazon River, the largest river in the world, after founder Jeff Bezos. The name symbolizes the company’s desire to offer a wide range of products and to be among the largest in the world.
5. Apple: The name Apple was inspired by founder Steve Jobs’ orchard experiences. Jobs chose the name because he found it simple, universal and friendly.
6. Google: The name Google is derived from the word “googol”. In mathematics, googol is a number consisting of 1 followed by 100 zeros. It represents the Internet search engine’s ability to index and present vast amounts of information.
7. Coca-Cola: The name Coca-Cola comes from the main ingredients of the drink, the coca leaf and kola nut. The original creator combined these two ingredients to make the drink taste good.
8. Adidas: The name Adidas is an abbreviation of founder Adolf Dassler’s last name. The name “Adi Das”, a combination of his first and last name, was later shortened to “Adidas”.
9. Sony: The name Sony is derived from the word “sonus” (Latin: sound) and the phrase “sonny boy”. Since the company initially produced electronic equipment, the concept of “sound” was used in the name.
10. Toyota The name Toyota comes from the surname of the founder Kiichiro Toyoda. However, the name was changed to “Toyota” because the Japanese spelling contains more squares and straight lines and is associated with lucky numbers.
11. Visa The name Visa is derived from the word “vis” (Latin: to see, perceive). The company chose this name to represent the idea of speed and convenience in financial transactions.
12. Häagen-Dazs: The name Häagen-Dazs is an invention that actually has no meaning. However, it is thought that the name was used to create a perception of luxury and European origin. Although the brand originated in America, the name was chosen to sound Scandinavian or Dutch.

The names of these brands were inspired by a variety of sources and chosen to reflect the identity or values of that brand. In addition to their names, there are many other factors that contribute to their success, such as good products, strong marketing strategies and a customer-centric approach.

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In this content, we’ve tried to inspire you to find a company name that can help you when you’re just starting out. We hope this has been a useful and stimulating content for you. If you want to grow your business by doing digital marketing and bring it to the point you dream of, you can meet Grower and accelerate your digital marketing processes.