10 Great Steps to Increase Engagement Tips and Ideas for Instagram - Grower

10 Great Steps to Increase Engagement Tips and Ideas for Instagram

Instagram, the fast-growing and empowering platform of social media, offers a unique opportunity to increase engagement among users. Brands, influencers, and individuals can use Instagram powerfully to reach a wide audience and build a closer and more intimate relationship with their followers. However, increasing engagement is not an easy task.

Your content needs to stand out, motivate and engage your followers. It’s important to create attention-grabbing and valuable content, use the right timing and strategies that encourage engagement. In this article, we will share with you tips to get more engagement on Instagram.

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1.Make Your Interactions Regular

Posting regularly on Instagram will keep you in the minds of your followers. However, it is very important for accounts or brands that post and interact regularly to draw a good profile on Instagram. Posts made at certain time intervals give people on Instagram a sense of trust. This will increase your interactions over time.

2.Tell Stories to Your Followers

It is important to communicate with your followers in a way that will increase engagement and be sincere, not with long and boring messages. To increase engagement rates, become a storyteller by offering ‘micro stories’ through your captions, videos, Instagram stories and profile. One way to add storytelling elements to your Instagram strategy is to share user-generated content and a link that resonates with your brand. Another way is to focus on telling a story in your stories and posts. Remember that Instagram is a platform for “visual inspiration“.

3.Have an Aesthetic Instagram Feed

Remember that aesthetic profiles will attract more followers. Because Instagram is a platform where visuals are at the forefront. The currently trending look is to reduce the brightness without touching the colors too much and to achieve a natural look by increasing the brightness of the photos. Having your photos in a certain harmony will ensure this integrity.

To achieve a consistent look, it’s essential to use photo editing apps like VSCO Cam and Adobe Lightroom. Vintage camera apps like Huji Cam that deliberately add a vintage effect to your photos can also give you an enviable aesthetic.

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5.Identify the Right Hashtags

Choosing the best hashtags for your Instagram posts can make the difference between appearing as the top post or dropping to the bottom of the feed without a trace. While Instagram allows up to 30, a pile of tags under your caption risks looking both untargeted and unprofessional. According to some, posts with more than 11 hashtags get the most engagement. Even a single hashtag can increase your post’s engagement by up to 12.6.

6.Make Your Users Feel Closer to You

User-generated content on Instagram is crucial for marketers. It is a great chance for followers to involve themselves more deeply in a brand, while reducing marketing costs because your content is created and approved by your audience. Thus, your followers can build a warmer connection with your brand.

Starbucks, one of the brands that does this best, has both increased brand prestige and contributed to a sustainable environment.

7.Be at the Forefront with Stories and Reels

Stories are another way to stay active on Instagram. Shooting and sharing live stories can allow you to connect with your followers in the moment. Since stories disappear in 24 hours, they can also create a sense of urgency among your followers. Keep in mind that 60% of Instagram stories are viewed with audio, so don’t forget to invest in a good audio experience for your audience.

In addition, the reels section, another popular feature on Instagram, allows you to offer your followers impressive and original content in the stream. If you want to be an active and prominent account, you should pay attention to this item.

8.Relationship between Website Traffic and Instagram Traffic

Instagram traffic can help you increase visits to your website with the platform allowing a single clickable link in your bio. You can maximize the potential of your link with special offers and promotions to encourage your followers to click. You should also combine strong calls to action with your URL in a text overlay on any image or video. You should also make sure to mention any collaborations you have.

9.The Importance of SEO for Instagram

On the Instagram discover page, you can also search for content using only hashtags and location tags. Instagram also offers personalized content recommendations for each user based on their interests and interactions. For example, for someone who regularly likes posts about sports, the discover page is likely to display content that aligns with those types of content.

This is exactly where your post captions come into play. The Instagram discover page algorithm uses an account placement framework that helps identify accounts that are similar in topic. This algorithm framework learns what a word represents based on context. In addition, Instagram uses keywords in your post titles to determine which topics are compatible with your account. If you don’t just want to optimize your profile for searchers on your channel, but also think that social signals (such as likes, shares, and comments) can play a role in your SEO rankings, you’re on the right track.

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10. A Little Fun: Organize Raffles

Another way to engage more with your followers and gain their trust is to organize giveaways. This involves giving away a product or service and users enter the contest by following your account, liking the post and tagging their friends in the post. If the giveaway is executed well, this can be a powerful tactic to increase engagement and brand awareness. It can also lead to an increase in followers.

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